Newton Institute’s practical tools help individuals and organizations uncover who they are and leverage the power of their unique design.
Learn More

Design-based Tools for Thought Leaders and Service Providers

Thought Leaders

Newton Institute serves thought leaders by converting their intellectual property into practical, hands-on tools that result in personal growth, organization transformation, and bottom-line results.

Service Providers

Newton Institute serves service providers (coaches, trainers & consultants) by providing them with the innovative tools and solutions that enable them to provide uncommon value for their customers.

Our Unique DNA

We are equippers who create innovative solutions to awaken identity and purpose in individuals and organizations.

Over 30 years as a consultant and entrepreneur, Rick Newton discovered that one of the biggest keys to success for individuals and organizations is understanding their design. Whether it’s individuals, small businesses, or large corporations they all must first understand WHO they are before they can determine why they exist or what they are going to accomplish.

What differentiates us is the central focus on DNA. We believe every individual or organization is designed with distinctive characteristics to serve the world in a unique way, and we’ve found that the key to success is uncovering, embracing, and staying true to that design.


Transform Your Business

Learn the 4 questions every successful leader must answer

Workshop Agenda


    • • Senior Leadership Interviews
    • • Determine Workshop Objectives and Outcomes
    • • Understand Business Vision and Goals
    • • Understand Business and Leadership Challenges
    • • Finalize Workshop Agenda and Participants
    • • Pre-Workshop Workshop Assignments As-Needed


    • • Introductions / Review Workshop Agenda
    • • Background:
      • – How did we get here?
      • – Why are we doing this?
      • – What are the objectives?
      • – Establish Workshop Ground Rules

    • • Overview of the Serving Leader Compass
      • – WHO? / HOW? / WHAT? / WHY?

    • • DNA: WHO are you?
      • – The Theory of Organizational DNA
      • – Benefits of Defining Organizational DNA
      • – The Founder’s DNA
      • – Workshop Activities:
        • ◦ Investigating the Past
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s DNA

    • • Lunch


    • • Morning Debrief
    • • Values: HOW will you operate?
      • – DNA-Driven Values Definition
      • – Workshop Activities:
        • ◦ Company Stories & Brainstorming
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s Values

    • • Great Purpose: WHY do you exist?
      • – DNA-Driven Great Purpose Definition
      • – Workshop Activities:
        • ◦ Company Stories & Brainstorming
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s Great Purpose

    • • Mission: WHAT will you accomplish?
      • – DNA/Values/GP-Driven Mission Definition
      • – Workshop Activities:
        • ◦ Company Stories & Brainstorming
        • ◦ Analyze & Synthesize Results
        • ◦ Clarify Your Organization’s Mission

    • • Next Steps
      • – Testing and Qualifying Your Compass
      • – Aligning the Team Around Your Compass
      • – Link Between Leadership, Culture & Success


    • • Debrief with Senior Leadership:
      • – Evaluate Workshop Experience
      • – Align Outcomes with Business Success Factors
      • – Provide Next-Step Recommendations

How will this change your business?

We love to see leaders, organizations, and communities reach their full potential. No matter your definition of success, we believe in meaningful and measurable results.

Lead an Organization that is...

not for Surviving

  • not Unmotivated
  • no Punching the Clock
  • no Questioning Leadership
  • no Losing Customers
  • not Unsure of the Future
  • not Financially Unstable


  • Passionate & Driven
  • Making a Difference
  • Inspiring Employees
  • Growing Fans
  • Clear & Confident
  • Maximizing Results

What’s My Investment?

You know your organization has the potential to achieve more, but you‘re not sure where to focus first.


Choose your learning format to get started:


  • – 15 Engaging Video Lessons
  • – Downloadable Workbooks & Resources
  • – Learn on Any Device
  • – Lifetime Access
  • – 30-Day Money-back Guarantee




  • – Expert Facilitator to Guide You
  • – Comprehensive Workbook
  • – Collaborate with Your Own Team
  • – Group Activities & Brainstorming
  • – Develop Practical Next-Steps


How much is your stagnant culture already costing you? How many of your employees are doing their best work?

We’ll teach you how to create a strong foundation to achieve your definition of success.

What Our Clients Are Saying

The compass is an incredible tool that now hangs in my office. I always refer back to it when having to make difficult decisions.
Pam Perrino


The 2-day workshop was the first we incorporated the concept of DNA into our annual planning. As a result, we now have greater clarity about why we exist and how to best serve our customer.
Patty Silbert

President, Newton Talent

Our Recent Collaboration

The MPACT Assessment

The MPACT Assessment measures how you help individuals and teams reach full potential across 5 intelligences (or quotients). Also known as your “equipping intelligence”, MPACT provides insights across 10 categories of interpersonal and team dynamics.

Your equipping intelligence – your MPACT – is how you are uniquely designed to grow and mature others and contribute to team and organizational success.

We are all designed for impact – to make a difference in the lives of those around us and for the organizations we serve. We need each other to do that, and the MPACT Assessment is the key to build a better team, a better organization, and a better world.